Build Your LinkedIn Profile, Pt. II

6:00 PM - 7:30 PM

Event Details

Session 2: LinkedIn Profile Optimization & Choosing the Right Keywords for Your Profile

Unlike a simple business card or résumé, your LinkedIn profile can help you reach a lot more recruiters and business professionals. So, how do you make your profile stand out from the pack? In this course, LinkedIn expert Carolyn Dickerson shows how to create a winning presence on LinkedIn. She shares how to select a professional profile photo, craft a compelling summary, highlight experience appropriately, develop and enhance your brand, showcase skills, and education, age-proof your profile and ultimately develop a compelling LinkedIn profile.

Some of the topics covered will be:

·       Identify strategies to make your profile more easily discovered

·       Recognize the characteristics of a professional profile picture

·       Determine the best structure and content for a profile headline

·       Explain the main objective of an About section

·       Age proofing your profile

·       Addition of visual elements to your profile

·       How to determine what keywords to include on your profile

·       Recall two elements of a LinkedIn profile that will increase the likelihood that people will find you in searches and follow with the next step

·       Recognize the types of information LinkedIn can facilitate within the education section

·       Identify the best way to keep your LinkedIn profile up-to-date and complete

·       And more!

Event Type(s): Job Search Central, Lifelong Learning
Age Group(s): Adults
Presenter: Carolyn Dickerson
Mikaela Brungs
(859) 962-4006

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